Content Marketing and Community Management
- Cours (CM) -
- Cours intégrés (CI) -
- Travaux dirigés (TD) 30h
- Travaux pratiques (TP) -
- Travail étudiant (TE) -
Enseignement proposé en : à distance
Description du contenu de l'enseignement
- Intro to Social Media.
- How Social Media influence the customer journey
- Social Media Paid Ads
- What is Content Marketing
- Content and SEO
- Content Ideation and creation
- Lead Nurturing & Content Marketing
Compétences à acquérir
This class aims to introduce students to the full-spectrum of social media and content management, giving them the knowledge to be able to successfully carry out an entry level position, or decide which topic they’d like to specialize in moving into the future.
Contact
Responsable
Renate De La Paix
